Middle East culture in business Essay Example | Topics and Well Written Essays - 500 words

Middle East culture in business - Essay Example This research will begin with the statement that in this age of globalization, partnerships and outsourcing are becoming to be the model of businesses.   In this deal, it is important to try and learn the customs and traditions of the country, one has to deal with so as not to offend the hosts. The Middle East is a very large group of diverse culture. The researcher will begin with the discussion of religion.   Religion is a way life for the Muslims, and it has an important bearing when doing business with them.   Muslims pray five times a day, so sometimes, in meetings, they have to be excused. Employers should also understand that Muslim employees have to leave their workplace on Friday afternoons for the mosque.  Ã‚   In contrast, religious practices of Christians found in the Western and Asian culture do not interfere with business because they do only go to Church on Sundays and special occasions and has no need to leave their places when praying. Like the Islam nations, Western faith is based on the Bible. It is not good to do business with Muslims during their celebration of the holy month of Ramadan because businesses are closed and they tend to spend the holidays with their families or at their holy shrine. They observe fasting from dawn to dusk and extensively engaged in their worship, so business must wait as it becomes their second priority.   The month of Ramadan is observed every tenth month of the Islamic calendar. Westerns do not observe this month-long religious activity that often interferes with business.

Diagnostic Advertising Profile Research Paper Example | Topics and Well Written Essays - 1250 words

Diagnostic Advertising Profile - Research Paper Example Build a Bear Workshop targets its stuffed toys, outfits, accessories, and other reasonably priced products towards young children between the ages of 6 to 14. The primary purpose of Build-a-Bear Workshop’s advertising campaign is to persuade potential customers in the age bracket of 6 to 14. Its mascot, the Bearemy, is also an adorable looking stuffed animal especially chosen to represent its target audience which consists mainly of little children (â€Å"Our Mascot, Bearemy†, n.pag.). Its persuasive and informative advertising objective focuses on promoting people to buy their products by changing their perceptions about the product’s value. One of its commercials shows a small girl talking about how you can literally â€Å"build a bear† by buying additional accessories along with the bear to fit the child’s own linking (â€Å"Build-a-Bear Workshop Commercial†, 00:20). So far it has been successful in effectively communicating its message of creating a customized teddy bear to suit the linking of every child. Though it did experience a drop in its net income in 2007 when it failed to retain its customers (Farrell, n.pag.). Build-a-bear Workshop has sought the services of various advertising agencies over the past and seeks the promotional services so as to increase its brand awareness, help build technologically advanced retail outlets, and carry out integrated marketing. It has taken the services from agencies like Cannonball (Cannonball, n.pag.), SteadyRain, and even Samsung to put together its interactive and highly technological outlets creating superb brand recognition and value among its young customers. Its Bearville website also plays a critical role in the promotion and sales of its products online (â€Å"What is Bearville†, n.pag.). It sought the promotional services of SteadyRain in order to enhance its brand awareness online (SteadyRain, n.pag.). Since Build a Bear Workshop enables customers to buy o nline, it looked for an analysis of the company’s website. The Search Engine Optimization allowed SteadyRain to evaluate the traffic and the possible sources of organic search that yielded productive visits to the website. Its high tech outlets at various areas provide an interactive environment and digital gadgets to help the children design their customized toys (Kotler & Armstrong, 35; Olson, n.pag.). There are work stations at each stage starting from â€Å"Stuff me† where the child stuffs in fluff inside their teddy bear. The process ends with â€Å"Name me† where the bear is complete and a birth certificate is issued (Kotler & Armstrong, 35-36). Samsung has provided its services to Build a Bear Workshop to create its high tech stores containing interactive work stations and other technologies to enable the company to cater to its customers’ needs (â€Å"Case Study: Build-A Bear Workshop†, 2). Build-a-Bear Workshop’s advertising mainly uses emotional appeals to reach out their target market consisting of young children. Its television commercials often show young children and their product line of assorted teddy bears to inform its young audiences of its attractive option of customizing teddy bears. Most of advertisements aim at appealing the young children using tactics that stimulate the younger children to buy the customized teddy bears. One of its advertisements includes a young girl talking about how she can add different accessories to create her own tailored teddy bear (â€Å"